Maybe the glasses business is really promising

u003cbru003eAccording to 'Women's Daily' report, Italia Independent Group has signed an agreement with French multinational advertising company and public relations company Publicis Group on December 11 to sell a majority stake in Independent Ideas, a creative consulting company under Italia Independent Group, to the latter . Lapo Elkann, founder of Italia Independent, told Women's Wear Daily that this transaction can help the Italian creative consulting company expand its business to the digital and technological level. Of course, it can also bring an Italian dimension to the French advertising giant's subsidiaries Publicis133 and Marcel WW. 'For us, this is an unprecedented opportunity for Independent Ideas to carry out electronic changes. At the same time, it can also bring a wider range of services to my existing consumer groups.' Lapo Elkann, the founder of Italy The heir to the car brand Fiat, Italia Independent is the main eyewear brand. The group was listed on the GEM of the Milan Stock Exchange in 2013. Its subsidiary Independent Ideas is a creative company focusing on marketing, branding and digital business. Elkann said that the company's partners include Hublot, a watch brand under the LVMH Group, in addition to Maserati, Juventus and Lavazza. Since 2014, Hublot has cooperated with Italia Independent Group to launch a variety of watches. Based on this case, Publicis133 and Marcel Worldwide CEO Charles Georges-Picot said that in the current market, it is not enough to provide a qualified and satisfactory product. ——Consumers want to see more. The Hublot project is an advertising plan developed together with the creative, production, design and development teams of the Ru0026D company. The plan not only includes basic advertising marketing and digital social media placement, but also projects The story behind itself spread to consumers. In 2015, Italia Independent signed an agency agreement with Adidas, a German sports brand group, and became the latter’s Adidas Originals brand glasses agent. The two parties signed a contract for 4 years. The buyer Publicis Group is the largest advertising and communication group in France, founded in 1926. In fact, since the beginning of the 21st century, Publicis Group has been well-known for its mergers and acquisitions of large international advertising companies and communication groups. In 2001, it acquired Saatchi u0026 Saatchi; in 2002, it acquired the communication established by BCOM3 Group, Delta and Dentsu. Group; Completely acquired Zenith Optimedia in 2003; In 2006, it integrated Zenith Optimedia and Starcom MediaVest's media business in China to establish Borui Media, becoming the largest advertising media procurement group in China. Recommended reading: How to buy sunglasses. The sale of a creative consulting company stems from the group's decision to adjust its development focus. Under the leadership of CEO Giovanni Carlino, the group will refocus on the development of eyewear and lifestyle products after it divested its creative business. Charles Georges-Picot said: 'This idea is actually very natural. Before that, we have shared customers and business with each other. Their Italian market can provide us with channels for expanding our global business and attracting global consumers.' The European market is still Italia Independent's largest market, of which Italy accounted for about half of the market, while the United Kingdom, Germany, and France together accounted for about 25%. Last month, Lapo Elkann just started a new project-Garage Italia-a car customization service company, which had previously settled in various Aagip gas stations. Elkann established its headquarters for it and introduced restaurants run by Michelin chefs. Although Elkann has sold his house in Paris, he said he expects to stay in Paris for a longer period of time and is considering relocating a new home there. Related Reading: Sunglasses Brand Sunglasses

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